Here's the powerpoint from Monday's lesson, which outlines the key points we discussed:
Reflecting on research lesson - Monday 15th October
Audience research
What are focus groups and how to run them
Conducting a focus group
A guide to using focus groups for research
An example of a student's analysis of her focus group findings (it would be better to include a video link as well, though)
A few examples of mood boards - useful prompts for focus groups
http://catherinebaker-as.blogspot.co.uk/2012/02/moodboard.html
http://brianair.wordpress.com/as-film-studies/moodboard/
http://www.youtube.com/watch?v=NTY8vueiYSM - a multimedia example!
http://www.youtube.com/watch?v=ajzeu8cgj-0&feature=related - a student talking about her mood board and how it will influence her new music magazine
Using your blog to gather information
Check out these very simple instructions which explain how to include a survey using blogger. The drawback is, you can only ask one question, so choose carefully! But remember you could update it at different points in your research. E.g. Which of these music magazines do you read? Then, later in your coursework, you could upload your magazine and ask your audience questions such as whether they think you have successfully followed the conventions of your chosen genre; would they buy the magazine; do they think it represents the star image in 'X' way, etc. etc.
Alternatively, if you'd like to be able to ask more questions, you can sign up for a free Survey Monkey account to create a whole survey online.
Research into existing media
Click here for the powerpoint for Monday's lesson (22nd October 2012) and here for a blank content analysis grid
Click here for a useful list of UK Music magazines, recommended by The British Council
Click here for a guide to existing media (grouped by genre) that another AS Media student has published via Slideshare
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