Uncut loses 14.2% year-on-year circulation followed by NME and Q as worst-hit music titles in second half of 2011
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Uncut magazine lost 14.2% of circulation year-on-year in the second half of 2011 in a bad period for music magazines. Photograph: Uncut
Q, NME and and Uncut suffered double-digit year-on-year sales declines in another torrid period for the music magazine sector in the second half of 2011.
Every magazine in the sector that reported a year-on-year comparison saw sales decline against the second half of 2010, according to the latest Audit Bureau of Circulations figures for the six months to December released on Thursday.
Uncut magazine was the biggest circulation faller among musicmagazines in the second half of 2011. The IPC Media title shed 14.2% of its circulation year-on-year and 5.6% compared to the first half of 2011, to 62,305.
The magazine's IPC stablemate NME reported a 14% drop year-on-year, to 27,650 sales – a 4.7% decline compared to the previous six months.
Q saw its circulation fall 12.1% year on year, to 77,522. The BauerMedia title remains the second biggest-selling paid-for music magazine despite a 3.5% period on period drop in sales.
Mojo remained the best-selling paid-for title in the music market, with a 0.3% period-on-period lift in sales to 87,555. However, the title fell 7.5% on the second half of 2010.
Mojo's Bauer stablemate, Q, fell 3.6% compared to the first half of last year, to 77,522 – a 12.1% year-on-year decline.
The rock title Kerrang! fell slightly on the period, shedding 2.2% of sales to 42,077 after an impressive first half of 2011. The title fell 2.1% compared to the second half of 2010.
Future Plus's free title Odeon Magazine held onto its position as the biggest title in the film market. Odeon Magazine reported a 3.7% distribution drop compared to the first half of last year, to 179,840 – a 3.4% year-on-year decline.
Empire magazine remains the biggest-selling paid-for film title, despite a 2.3% period on period fall and 3.2% yearly fall in sales, to 167,056.
Empire's rival, Total Film, managed to remain above the 70,000 sales mark with only a 1.3% circulation drop on the previous six months – a 9.9% drop compared to the final half of 2010, to 70,908.
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'Music magazine covers no longer grab me'
A 'pocket-sized' music magazine - now 10 years old and the format clearly hasn't taken off yet!
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Criticism of British music magazines - This could offer useful evidence to justify your decision to subvert certain conventions
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